See It Be It

Cannes Lions See it, Be It programme for women in the creative industries was launched as a response to the gender imbalance in the creative industries – an estimated 25% of agency creatives are women, and only 11% will reach creative director level – with the ultimate aim of changing the ratio of women leaders in agency creative departments.

A select group of 15 women are chosen each year. They take part in a series of main stage seminars curated specially for the programme, get behind-the-scenes jury room access to learn what goes into stand-out campaigns and benefit from specially designed workshops with awarded senior creatives. They also have one-to-one mentoring with a host of the most respected industry leaders and a range of networking opportunities at their fingertips.

Jade Tomlin, Group Creative Head from Hugo & Cat was a winner in 2016 – so it would be great to see some entries from the wider group for this year too.

Hanna (from Marketing), Alex (HR Manager from Hugo & Cat) and I attended a great event this past Wednesday. Jade spoke alongside several other alumna, and women from the industry about what inspires them, what the programme has meant to them and how to improve the percentage of women who reach CD level. 
The programme is currently seeking entries for this year's awards, and the deadline for submissions is the 10th March 2017. You can see more detail on the Cannes Lions See It Be It page.

Laura is a Senior Brand Strategist, trained in both industrial and spatial design, before entering brand strategy. She joined FutureBrand London in 2013 with four year’s experience in digital, design and brand strategy, both freelance and agency side, coming from Designworks, Australasia’s top strategic design group. Her expertise spans luxury, FMCG, pharmaceutical, retail banking, fashion retail, sports apparel, property development, telecommunications, higher education and logistics. Laura's approach to branding is a mix of curiosity, lateral thinking and imagination and with a Masters in Spatial design her special areas of focus are trends, creative strategy, visual semiotics and naming. Her clients at FutureBrand include Bentley, Topshop, Topman, Post Office, SCA Feminine Care, Nestlé Dairy and Nestlé Purina.

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